The number 100 is always special as it is a successful milestone! And we are happy to let you know that our most loved brand, OYO Townhouse, has reached this milestone in India. The social hotspot of a neighbourhood, OYO Townhouse in Pune is our biggest till date with 130 rooms and some great offerings.
Based on the needs of the value-conscious and globetrotting millennials, OYO Townhouse offers a unique hospitality experience, creatively designed to suit their needs. The 100th Townhouse in Pune is a 130 room hotel that comes with ample offerings and unique experiences for each and every one. Guests will have the facility of a rooftop and a speciality restaurant, coffee shop, spa, 2 banquets, an impressive lobby, and ample parking space. It’s a one-stop shop for all personal and professional requirements of a travelling millennial. Within 29 months of our launch since 2017, we are a 100 strong army of OYO Townhouses spanning across 16 cities in India namely Delhi, Mumbai, Noida, Gurgaon, Bangalore, Hyderabad, Chennai, Pune, Nagpur, Kolkata, Ahmedabad, Ghaziabad, Goa, Jaipur, Lucknow and Coimbatore. We have plans to expand to 400+ OYO Townhouses by 2019-end, and will be making our debut in multiple new Indian cities from the existing 16! Currently, our OYO Townhouse is in India, UK & the US.
We have been growing tremendously and receiving love from our guests across geographies. With ~90% occupancy, OYO Townhouse has witnessed 1.3x growth in the number of repeat customers. OTH is one of the most loved brands that has received great feedback from guests with 82% consistently rating them 4 & above (out of 5). Interestingly, 90% of our bookings have come from organic channels in the current quarter* (Apr-June 2019).
With OYO Townhouse, we have successfully created a perfect equilibrium between quality, location and pricing for our customers thereby creating the perfect space in every place. OYO Townhouse is a friendly neighbourhood hotel that has been built on 6 layers of innovation: Smarter Rooms, Smarter Spaces, Smarter Menus, Smarter Buildings, Smarter Service and Smarter Locations. It breaks away from decades-old hotel industry templates, where new age systems and services have replaced the older, wasteful conventions of the past. Every single element at OYO Townhouse – from the breakfast menu to the booking process – has been re-engineered to deliver higher quality and better value. With Townhouse, we have successfully struck a chord with millennials from across continents and geographies.
While the 100th OYO Townhouse in India is a big achievement for us, we are not going to slow down here. We will continue to aggressively expand the category working closely with asset owners taking greater risks to strengthen our commitment to our guests while maintaining our high-quality customer service at affordable and predictable prices. With Townhouse we have created the right mix of minimalistic design and modern facilities to deliver a brand-new hotel experience within your neighbourhood!