Author: Burhanuddin Pithwala

Burhan is the Vice President for Conversions at OYO. He was earlier heading the South region for OYO where he was instrumental in establishing systems and processes that helped scale up operations rapidly while delivering on key customer promises. He is a graduate from IIT Kharagpur.

The Evolution of Marketing (AKA How We Became a Leading Hotel Company)

The Evolution of Marketing (AKA How We Became a Leading Hotel Company)

A Brief History of Soap Soap has been around since 2800 BC. Initially, its usage was limited and mass production was difficult. In the 19th century, the Lever Brothers introduced the first soap Brand - Sunlight. A century and a half later, we buy Cinthol for freshness, Dettol for Germ Protection and Dove because it is only ...