When we started out in 2013, we never thought that we’d see ourselves on the global map. Today, we’re thrilled to announce that we’ve surpassed the 50 million app downloads mark across the world, with India, our homeground, leading the pack followed by most downloads across Indonesia, Malaysia, the USA, and Brazil. Here are some fun facts on OYO’s app downloads:
- In 2020, on average, the company witnessed 32 app installs per minute
- Across India, the top five cities with the most downloads include New Delhi, Pune, Kolkata, Lucknow and Hyderabad
- The app data reveals that Delhi ranked as the city with the most active consumer base in India
- This year, January saw the most downloads globally, indicating traveller’s aspirations for the holiday season, prior to the pandemic
- The OYO app is available in 9 languages across the world, including English, Hindi, Portuguese, Spanish, Bahasa, Arabic, Japanese, and Vietnamese.
Commenting on the milestone, Rohit Kapoor, CEO, India & South Asia, OYO said, “We, at OYO, truly believe that the pandemic has transformed us for the better, as it forced us to think ahead of time, re-tool and introduce several initiatives to cope with the new normal. We have directed our efforts in continuously innovating ways to ensure the best customer experiences, be it rolling out Yo! Help, our realtime assistant, or partnering with Unilever to enhance our Sanitised Stays initiative.”
“There couldn’t have been a better time for us to have hit the 50 million app downloads mark this year. We’re thrilled and humbled at the same time. Since Unlock 3.0, OYO has managed to reach 30% of the pre-Covid occupancy levels with bookings led by millennials and small and mid-sized businesses across 20+ states and UTs. This is a positive sign showcasing consumer intent to travel again. It is also a testament to OYO’s resilience, ability to adapt, and most importantly, our strengthening consumer confidence. We stand ready to welcome everyone who is looking for quality accommodation at affordable prices, making it accessible to one and all. In the past six years and especially this year, we’ve worked across the length and breadth of the product to ensure that we become a truly customer-obsessed organisation that cares about delivering the best experiences to our guests every step of the way.”
To strengthen our commitment to consumers further, we rolled out several initiatives to ensure the health and safety of guests with the introduction of Sanitised Stays, thereby implementing minimal touch policies, enabling digital payments, contactless check-ins, and check-outs. We also joined forces with Unilever, the global consumer goods company, to enhance our sanitisation efforts across properties. Unilever’s R&D team is also working with us to co-create Standard Operating Procedures for cleaning to maximise the positive effects of its products. OYO properties where these operating procedures are used will display a tag on OYO’s booking pages to show Unilever products have been used in cleaning services. This global partnership began in India and is scheduled to go live across Indonesia, Vietnam, the US, LATAM, and Europe.
Recently, understanding that during such times, when the world is adapting to newer ways of living alongside the virus, through digital and tech-based solutions, we launched Yo! Help, a 24*7 real-time chat assistant for guests with a valid booking across our hotels and homes globally. Through this technology, we, as a hospitality chain are set to enable seamless experiences throughout the consumer journey, right from the post-booking to post-checkout or cancellation phases.
We wouldn’t be able to do this without your continued support. So, here’s a big THANK YOU to everyone who’s been a part of our incredible journey.