With 5 million subscribers and 9200+ partner hotels, OYO’s loyalty program, OYO Wizard, drives ~49% of bookings; indicates a surge in loyal OYO customers

With 5 million subscribers and 9200+ partner hotels, OYO’s loyalty program, OYO Wizard, drives ~49% of bookings; indicates a surge in loyal OYO customers

We at OYO Hotels and Homes have a firm belief and passion to deliver real moments of magic to our customers. Keeping this in mind we had launched our loyalty program, OYO Wizard, last year which recognises and rewards frequent customers. We are happy to announce that OYO Wizard has now reached 5 million subscribers, contributing to ~49% of OYO bookings. 

With 9200+ hotels under OYO’s portfolio currently partnered with this program, OYO Wizard is increasingly becoming a preferred option of booking quality and affordable accommodation on OYO. The repeat rate for premium Wizard members, who hold the Blue, Silver & Gold membership, is ~2X compared to non-Wizard OYO users. Also, ~60% of all transactions made by premium Wizard members are done on Wizard member hotels, resulting in much higher income as compared to non-Wizard hotels.

 

 

At present, OYO Wizard is available across 4 tiers – Wizard Blue (INR 99 for 6 months membership), Wizard Silver (INR 199 for 1-year membership), Wizard Gold (INR 399 for 2 years membership) and the recently introduced – OYO Wizard Lite. Core benefits of premium tiers include – 

  • An additional 5% discount on all Wizard member hotels (over and above existing discounts) 
  • An additional 10% on Wizard Base hotel selected by the user
  • Instant OYO Money rewards worth INR 500, INR 1200 and INR 3000 for Blue, Silver and Gold respectively 

 

There are benefits provided to members in the higher tiers, including 40% discount vouchers (1 for Silver and 2 for Gold) and OYO Money cashback on every stay (INR 75 for Silver, INR 200 for Gold). 

We are happy to share that every second room booked on OYO is by a Wizard member. We have a strong commitment to expanding the OYO Wizard army and plan to reach  6.5M members by the end of 2019.

aatif.hashmi@oyorooms.com'
Meet the author / Aatif Hashmi