OYO’s Weddingz.in launches ‘The Weddingz Report’

OYO’s Weddingz.in launches ‘The Weddingz Report’

The fabulous team at Weddingz.in have released ‘The Weddingz Report’, showcasing some interesting consumer trends from the Weddingz.in app between the period of July 2019 – September 2019. The ad-free discovery and content app recently crossed 1 Lakh+ downloads within a short span of three months since its launch. With an aim to provide consumers with a one-stop-shop solution for all their wedding-related requirements, the Weddingz.in app offers an array of venue and non-venue services like photographers, make-up artists, designers, decorators, bands and much more.  

Among the other findings, the data analysis revealed that Tier-II cities saw the highest number of downloads with Patna leading the way, followed by Lucknow, Indore, Agra and Jaipur. A detailed analysis of top searches between the period of July 2019 – September 2019 indicated that for the upcoming wedding season, India is looking for venues, lehengas and banquets. 

In terms of the hundreds of services offered by Weddingz.in, the demand for venue related offerings topped the charts, which indicates the huge opportunity that exists for digitally-enabled venue discovery. Amongst the non-venue services registered on the app, full-fledged wedding planning emerged as the top service to-be-weds opted for, followed by photography, Mehendi and makeup. The data also revealed that while women formed 60% of the total downloads, men were not too far behind with 40% of the app downloads. Nationally, the largest consumer segment was between the ‘eligible’ age group of 25-35 years, with every user spending close to 3-minutes (2.55) on an average, scrolling through the app. 

Sandeep Lodha, CEO, Weddingz.in commenting on the growth of the app, said, “The Weddingz Report reveals that digitally-enabled wedding services are being browsed and consumed not just by city-dwellers but consumers in Tier-II cities as well. It is a testament to the growing unmet demand for organized wedding-related solutions across the country.”

“Most to-be-weds are working adults, who are crunched for time and try to juggle between their wedding arrangements and professional commitments, making it a very stressful affair. We’ve built a seamless solution to serve as a one-stop-shop for all wedding-related inspiration as well as execution, right from venue selection, decoration, music to transport, Mehendi, and more at the tap of a button. Weddingz.in is committed to the customer journey and always aims to deliver on the promise to organize great events with complete transparency. We are confident that the app will add value to the lives of many to-be couples and their families.”

 

Being a customer-first company, the app is embedded with a call-to-action button that allows users to directly connect with Weddingz.in/vendors, allowing the utmost convenience. Additionally, with a host of concept ideas and testimonials, it also offers users the much-needed inspiration to efficiently plan their big day. Recently, with Weddingz.in we also launched their in-house magazine – ‘The Wedding Trunk’, an end-to-end guide on all the latest trends and updates which is linked to the app.

aatif.hashmi@oyorooms.com'
Meet the author / Aatif Hashmi