OYO’s Weddingz.in launches its first digital and OOH campaign

OYO’s Weddingz.in launches its first digital and OOH campaign

We at Weddingz.in are excited to roll out our first digital and OOH campaign- Venue Sahi toh Stress Nahi! Driven by the real-life hassles that families and young couples face during a wedding our three-week-long campaign is designed to strike a chord with Indian couples and their families, who are inherently involved in the wedding planning and execution process. 

 

 

The campaign indulges in a humorous take on chaotic weddings and evokes emotions surrounding the many challenges that arise, owing to uninformed/bad decisions based on venue selection and other services including catering, DJ, etc. While the campaign is conceptualized by Sociowash, the ad film has been produced by Dil Se Films in collaboration with the Weddingz.in’s in-house marketing team. Such has been a response that within a short span of 10 days we have already garnered 10 million-plus views across various platforms. Our digital aid campaign is live across the following platforms through in-stream videos, including the likes of YouTube, Hotstar, Voot, Sony Liv, Facebook and Instagram. The multi-city OOH campaign is currently live across 20 cities, including Mumbai, Delhi, Bangalore, Lucknow, Ahmedabad, Hyderabad, Pune, Chandigarh, Udaipur among others. With this campaign, we wish to highlight our commitment to organising great events and offer guaranteed delivery on services, with 100% transparency. 

 

 

Ruchita Choudhary, Head of Brand & Content, Weddingz.in said, “We’re very happy to roll out Weddingz.in’s first digital and OOH ad campaign. Within ten days of its launch, the campaign reached over 10 million-plus views. The campaign has been designed to beautifully capture the sentiments of a young Indian couple and their families and highlights how important it is to make the right choice for the special day. Hence, through this campaign, we aim to reach out to our audience across the country and bring into light Weddingz.in’s venue and non-venue services that will enable them to enjoy a hassle-free day. Given the wide access to the internet and an increase in social media and OTT consumption by millennials, we’ve launched our campaign across social media and digital platforms including YouTube, Hotstar, Instagram among others. Weddings in India are an emotional affair and we believe that our campaign will connect with consumers across regions.”

 

With Weddingz.in, we are offering our customers a fully managed, one-stop platform for all their needs to organise a superlative wedding experience, thereby providing beautiful and spacious venues, managing themed decor, end-to-end catering, in-house photographers and makeup artists guided by a dedicated wedding planner, all at guaranteed best prices. Weddingz.in spaces are spread across 30+ cities with over 800+ venues in India and we aim to continue providing great customer experience, with the promise to deliver a great event at best prices and with 100% transparency. 

 

aatif.hashmi@oyorooms.com'
Meet the author / Aatif Hashmi