OYO Townhouse, India’s largest mid-market boutique hotel brand, strengthens presence in Gujarat; launches in Surat and Vadodara and expands presence in Ahmedabad

OYO Townhouse, India’s largest mid-market boutique hotel brand, strengthens presence in Gujarat; launches in Surat and Vadodara and expands presence in Ahmedabad

We are happy to announce the launch of our brand Townhouse in Surat and Vadodra with expansion in Ahmedabad with 2 new OYO Townhouse hotels. Taking pride in our people-first approach each one of us is committed to bringing quality living spaces besides offering hassle-free stays at unmatched prices. 

 

Our first OYO Townhouse in Surat is a 43 room property situated at Bhimrad Althan Road, Althan, Surat and the other townhouse is situated in Vadodara which is a 60 room property located opposite Circuit House, Alkapuri, Vadodara. These new OTH launches are a part of our expansion in Gujarat and with 5 OYO Townhouse hotels in Gujarat, we aim to offer travellers standardized, good quality hospitality experiences at affordable prices. Currently, OYO Townhouse is in India, UK & the US. This launch comes shortly after us announcing the 100th OYO Townhouse in Pune, India, which is also the biggest so far with more than 130 rooms.

 

OYO Townhouse redefines a fresh take on experiential travel, packaged as ‘the friendly neighbourhood hotel’, a unique combination of a hotel, home, merchandise store and café and is targeted at millennial travellers aspiring premium economy accommodations. Our mission is to upgrade all forms of real estate and thereby enable these middle-income travellers and city dwellers experience #LivingTheGoodLife. Interestingly, 90% of our bookings have come from organic channels in the past quarter (Apr-June 2019).

Our Townhouses are built on 6 layers of innovation: Smarter Rooms, Smarter Spaces, Smarter Menus, Smarter Buildings, Smarter Service, Smarter Locations, catering to the needs of the millennial travellers. It breaks away from decades-old hotel industry templates, where new-age systems and services have replaced the older, wasteful conventions of the past. Every single element at OYO Townhouse – from the breakfast menu to the booking process – has been re-engineered for this category of guests to deliver higher quality and better value. We engage with top-quality engineers, designers, technical experts and leverage innovative technology to design and build visually appealing living spaces and offer the best customer experience at an OYO Townhouse. 

Commenting on the launch, Ankit Tandon, Chief Operating Officer,  Operated Business, OYO Hotels & Homes, said: “The overwhelming response to our mid-market offering, OYO Townhouse, in Gujarat has been a key driver for its expansion in the state. OYO Townhouse is one of our most loved brands with 82% guests rating it highly. Through this brand, we aim to offer a unique hospitality experience, designed to suit the needs of the new age millennial travellers, looking for convenience, comfort, value for money, all within a contemporary set up. With these launches, we are strengthening our lead as India’s largest mid-market hotel brand and are geared towards expanding operations to many more cities across India by 2019-end.”

 

OYO Townhouse is currently present in 19 cities in India namely Delhi, Mumbai, Noida, Gurgaon, Bangalore, Hyderabad, Chennai, Pune, Nagpur, Kolkata, Ahmedabad, Ghaziabad, Goa, Jaipur, Lucknow, Coimbatore, Pondicherry, Surat and Vadodara. With plans to expand to 400+ hotels, OYO Townhouse will be making its debut in multiple new Indian cities from the existing 19!

 

With a constant vision of creating the perfect space in every place, we want to keep innovating and bring quality living spaces for billions of people through talent & technology and change the way people stay away from home. With each OYO Townhouse, we will continue to bring a fresh new vibrancy in its architecture and décor while staying grounded in the customer service and affordability principles that define OYO. 

 

 It is still Day 0 for us and we will keep innovating, surprising and delighting!

 

 

aatif.hashmi@oyorooms.com'
Meet the author / Aatif Hashmi