OYO Townhouse, India’s largest mid-market boutique hotel brand, launches in Puducherry

OYO Townhouse, India’s largest mid-market boutique hotel brand, launches in Puducherry

We are happy to announce our brand Townhouse in The French Riviera – Puducherry!

 

Our first townhouse in Pondy is an 18 room property with a restaurant and is located at Mariamman Koil Street, Kottupalayam, Lawspet. Our newest property was inaugurated today in the presence of Shri. V. Narayanasamy, Hon’ble Chief Minister of Puducherry and Shri Malladi Krishna Rao, Hon’ble Minister Tourism. With this launch, we have moved closer to our vision of expanding OYO Townhouse to 400+ hotels in multiple existing cities by the end of 2019 across India. Currently, OYO Townhouse is in India, UK & the US. This launch comes shortly after us announcing the 100th OYO Townhouse in Pune, India, which is also the biggest so far with more than 130 rooms.

 

OYO Townhouse redefines a fresh take on experiential travel, packaged as ‘the friendly neighbourhood hotel’, a unique combination of a hotel, home, merchandise store and café and is targeted at millennial travellers aspiring premium economy accommodations. Our mission is to upgrade all forms of real estate and thereby enable these middle-income travellers and city dwellers experience #LivingTheGoodLife. With a recorded, ~90% occupancy, our most loved brand OYO Townhouse has witnessed 1.3x growth in the number of repeat customers apart from receiving great feedback from guests with 82% consistently rating the experience 4 & above (out of 5). Interestingly, 90% of our bookings have come from organic channels in the past quarter (Apr-June 2019).

 

Our Townhouses are built on 6 layers of innovation: Smarter Rooms, Smarter Spaces, Smarter Menus, Smarter Buildings, Smarter Service, Smarter Locations, catering to the needs of the millennial travellers. It breaks away from decades-old hotel industry templates, where new-age systems and services have replaced the older, wasteful conventions of the past. Every single element at OYO Townhouse – from the breakfast menu to the booking process – has been re-engineered for this category of guests to deliver higher quality and better value. We engage with top-quality engineers, designers, technical experts and leverage innovative technology to design and build visually appealing living spaces and offer the best customer experience at an OYO Townhouse. 

 

Commenting on the launch, Ankit Tandon, Chief Operating Officer,  Operated Business, OYO Hotels & Homes, said, “Being a tourist hotspot, Puducherry sees a lot of new-age millennial travellers and foreign tourists around the year. To cater to this segment of the audience that is looking for a unique hospitality experience, convenience, comfort, value for money, all within a contemporary set up, we have launched our mid-market offering, OYO Townhouse, in Puducherry. OYO Townhouse is one of our most loved brands with 82% guests rating it highly. With this launch, we are strengthening our lead as India’s largest mid-market hotel brand and gearing towards expanding operations to many more cities across India by 2019-end.”

 

Expressing his views on the same, Shri. V. Narayanasamy, Hon’ble Chief Minister of Puducherry said,  “The Government of Puducherry is committed to developing the union territory into a global tourist destination leveraging its clean beaches, coastlines and its spiritual, heritage, peaceful ambience. We welcome all initiatives that encourage the inflow of tourists, offering them quality, affordable accommodations and contributing to our mission. We congratulate OYO on deepening their presence in the city with the first Townhouse and wish them the very best. We look forward to the brand growing further here”

 

Launched in 2017 OYO Townhouse is currently present in 19 cities in India namely Delhi, Mumbai, Noida, Gurgaon, Bangalore, Hyderabad, Chennai, Pune, Nagpur, Kolkata, Ahmedabad, Ghaziabad, Goa, Jaipur, Lucknow, Coimbatore and Pondicherry. With plans to expand to 400+ hotels, we will be making our debut in multiple new Indian cities from the existing 19! 

 

At OYO Hotels and Homes, we create brands keeping infinite tapestry of opportunity and beauty in mind. So whether you are a person consumed by wanderlust, a corporate executive or a savvy millennial – we have the perfect OYO property for you! With each OYO Townhouse, we will continue to bring a fresh new vibrancy in its architecture and décor while staying grounded in the customer service and affordability principles that define OYO. 

 

 

We are constantly scaling new heights by ‘wowing’ customers

 

 

aatif.hashmi@oyorooms.com'
Meet the author / Aatif Hashmi