At OYO Hotels and Homes, one of our core competencies includes constantly innovating to become more effective and efficient and thereby creating the perfect space in every place. In this mission to keep up with our promise, we have added another step in the direction of diversifying the way consumers use our OYO app irrespective of the language they speak. We are happy to announce our multilingual support in the following languages – Hindi, English, Bahasa, Arabic, Japanese and Vietnamese for our customer app (Android and iOS) and mobile web platforms. With a consumer-first approach backed by innovative technology, through our newly launched multilingual support we aim to offer a hassle-free and customized booking experience to millions of users across the world. This initiative opens our doors to more users communicating across different languages who place their confidence in us as they chose to stay with us.
Over time we have been able to deliver great hospitality which has helped us to scale up rapidly and across geographies. However this year in June 2019 we witnessed approximately 40% demand coming from non-metro users in cities like Jaipur, Noida, Pune, Chandigarh, Lucknow, Bhubaneswar, Ahmedabad, Indore, Dehradun, Patna, Bhopal, and Ghaziabad. Customer feedback is one of the backbones of continuously improving our services and we never fail in rising to newer standards our consumers may demand from us. With our specialized Hindi language support channels, we aim to extend support to more users in tier 2 and tier 3 cities in India and reach out to the growing number of vernacular internet users thereby redefining the hospitality experience. This Change Language Functionality will enable users to simply switch from English to Hindi and enjoy customized yet quality booking experience. Our OYO Lite app that incorporates all the functionalities of the OYO app has also been rolled out in Hindi and Bahasa as of now.
Commenting on the launch, Anil Goel, Group Chief Technology & Product Officer, OYO Hotels & Homes, said, “At OYO, customer experience is a priority. Being a tech-driven hospitality business, we leverage the right technology and talent to deliver predictable, affordable, good quality stay experiences for everyday travelers and city dwellers. With this multilingual support, we aim to make user interactions hassle-free and convenient, further adding to the overall customer experience across the world. Hindi is the most widely spoken language in India and we believe that the language support makes us more accessible to our customers in tier 2 and tier 3 cities.”
Currently, the OYO customer app enjoys a rating of above 4.4 on average and has been downloaded over 25 million times across Android and iOS. The OYO iOS app is rated amongst the top 3 apps in the travel category. Apart from English and Hindi, the multilingual support is also available in Bahasa, Vietnamese, Japanese and Arabic.
With multilingual support, we aim to reach out to a wider audience, promote inclusivity thereby ensuring a seamless experience to each and everyone who chooses to stay with us.