Partnership aims to build synergies between China’s second largest hotel group & China’s largest Online Travel Aggregator
After recently becoming the 2nd largest hotel chain in China, today, we announced a strategic partnership with China’s largest Online Travel Aggregator – Ctrip. Through this partnership, we will collaborate with Ctrip across multiple areas of business, including demand generation by providing access to customers of both brands, online-to-offline services integration, data operation, and branding.
This partnership will empower both brands to leverage their respective strengths – our large volume of design-oriented low-cost assets and refined operation capabilities along with Ctrip’s distribution network and the platform ecosystem. This is also a wonderful opportunity for us to not only extend our offerings to millions of discerning Chinese travelers but provide them with standardized, quality and affordable living spaces. This will help in enhancing the existing consumption in China and add value to China’s hospitality industry and change the way travelers in China stay in hotels. This strategic partnership will also enable us to work together with Ctrip to explore collaborative ways of helping our asset owners across multiple areas, including marketing, talent, technology, traffic, and operation.
We have over 450,000 exclusive rooms in 10,000 hotels across China’s 320 cities, including Hangzhou, Xian, Nanjing, Guangzhou, Chengdu, Shenzhen, Xiamen, and Kunming, We have also generated over 100,000 jobs for young hospitality enthusiasts in the country. We will continue to work together with Ctrip to ensure that our asset owners are empowered which will help in transforming China’s hospitality industry