Amsterdam-based @Leisure Group checks in to OYO

Amsterdam-based @Leisure Group checks in to OYO

—We have over 115,000 beautiful fully managed holiday homes, spanning from Spain to Norway, to offer to our guests from around the world.

—Acquisition of @Leisure Group makes us a ‘world-leading holiday homes manager’

Furthering our global expansion plans, we are excited to announce that OYO Hotels & Homes has agreed to acquire @Leisure Group – Europe’s leading vacation rental company. We are set to acquire @Lesiure Group from Axel Springer, a German media and technology company. With this acquisition, we are now a ‘world-leading holiday homes manager.’

OYO @Leisure Group Acquisition
Ritesh Agarwal, Founder & Group CEO, OYO Hotels & Homes, Tobias Wann, CEO @Leisure, and Maninder Gulati, Global Chief Strategy Officer, OYO Hotels & Homes

@Leisure Group- Europe’s Leading Vacation Rental Company

@Leisure Group which is the leading vacation rental company in Europe manages holiday homes, holiday parks, and holiday apartments. The group, through brands like Belvilla, DanCenter, and Danland, offers more than 30,000 fully managed holiday homes, cottages and holiday parks in over 300 cities across 13 countries in Europe, stretching from Kokelv in Norway to Zahar De Los Atunes in Spain. The group’s other brand, Traum-Ferienwohnungen, an online marketplace, offers a subscription-based home management service with over 85,000 homes across 50 countries. With the @Leisure Group’s 115,000 units of homes now getting added to our already growing count of beautiful homes, we are excited to continue maintaining our global industry leadership. With this acquisition, we are now a step closer to become the largest hospitality brand in the world. Our focus, however, will remain to be the most preferred hospitality brand with the mission to ‘create a perfect space in every place’

OYO @Leisure Group Acquisition
The @Leisure Group has a presence across all of Europe
OYO @Leisure Group Acquisition
@Leisure offers high-quality homes, cottages, holiday parks with breathtaking views, serene surroundings, indulging yet functional amenities

OYO Home has more than 45K Homes & Villas Globally

The strategic rationale behind this business decision, which is closely aligned with our overall mission, is threefold:

  1. Globally there are more than 100 million homes covering vacation rentals and urban homes that offer us a massive opportunity to be part of this USD 2 trillion+ market. Europe is the largest market with 30-40% of vacation rentals and urban homes. This gives us a perfect opportunity to capitalize on the size and the scale of the vacation rental for our Homes business.
  2. @Leisure Group is among the very few companies in the world which has an OYO-like full-stack approach to vacation rentals management, having built deep data-driven capabilities in revenue management, homeowner engagement, and property management services.
  3. @Leisure Group’s management team led by Tobias Wann, an experienced vacation rental professional, is one of the finest in the business with a growth-driven mindset grounded in financial discipline and prudence, which is evident in the profitable growth of the business historically.

We are the world’s fastest-growing chain of leased and franchised hotels, homes and spaces. Our full-stack fulfillment-led model enables us to run quality-ensured accommodations across different formats and place them in the hands of travelers who are always on the lookout for unique experiences. OYO Home which was launched in 2017 and offers beautiful private homes in great locations and is fully managed by us, has more than 45,000 homes and villas globally. This acquisition will combine the @Leisure Group’s knowledge and proven expertise of managing vacation rentals with our capabilities of asset management and technology and give guests from around the world access to beautiful fully managed holiday homes, making us a world-leading holiday homes manager.


Meet the author / Aatif Hashmi